For the Spring 2015 Runway Show in New York City, we executed a multi-channel teaser campaign to build anticipation. Engaging content was rolled out across our affiliate channels, micro-site, emails, landing pages, and social channels to drive excitement ahead of the event.
On the day of the show, we designed and launched an interactive landing page that showcased detailed looks at every outfit and accessory. This required meticulous planning, with multiple photographers positioned at key vantage points to capture the collection in real time. Once the show concluded, our team worked under an accelerated timeline — retouching hundreds of images and bringing the site live within just 8 hours — delivering an immediate, immersive runway experience to a global audience.
category
Design Director
Role
Senior Art Director
Michael Kors
All Access Kors
The Spring 2015 Runway Show in New York City was more than a fashion presentation — it was a global digital event. Leading up to the show, we built anticipation with a teaser campaign spanning online advertising, microsites, emails, landing pages, and social media. For the live experience, we designed an interactive landing page that featured detailed looks and accessories, requiring coordination with multiple photographers to capture content from key vantage points. The challenge was speed: retouching and publishing hundreds of images within 8 hours to deliver a fully immersive experience.
The campaign extended the runway’s reach far beyond the venue, with viewers engaging from around the world. The interactive landing page allowed audiences to explore every look in detail, merging immediacy with editorial depth. By transforming the runway show into an accessible, shareable digital experience, the project reinforced Michael Kors’ prestige while driving meaningful engagement across platforms.
performance metrics
Impact & Insights
Impressions
644k ↑
Views
201k ↑
interactions
433k
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