The Ethara branding project was an opportunity to create a visual identity that unites timeless elegance, minimalism, and modern sophistication. Inspired by the phrase “Ethic Earth,” Ethara reflects a commitment to beauty with purpose, aligning with ethical practices and sustainable values.
The logo design balances classical refinement with contemporary sensibilities. Typography with soft curves and sharp edges achieves sophistication with approachability, while the tagline “by BHANDERI” in understated sans-serif adds prestige and authenticity without overshadowing the core brand.
Developed for BHANDERI — a globally recognized lab-grown diamond manufacturer known for its innovation, sustainability, and ethical leadership — Ethara’s branding reinforces a vision of sustainable luxury. Every design detail was crafted to harmonize elegance with responsibility, capturing the essence of a brand that resonates with discerning audiences who value beauty, ethics, and authenticity.
Ethara demonstrates how thoughtful branding can shape perception, build trust, and redefine the future of luxury.
category
Creative Direction
Role
Creative Director
Brand Design
Ethara by Bhanderi
The Ethara brand identity positioned BHANDERI as a leader in sustainable luxury, translating its ethical values into a timeless and modern design system. By uniting elegance with responsibility, the brand captured the attention of a discerning global audience and reinforced trust in lab-grown diamonds as a credible luxury alternative.
performance metrics
Impact & Insights
Traffic
24.6% ↑
Conversion
6.8% ↑
Brand Awareness
2% ↑
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