I rebranded Kay Jewelers to elevate its identity into one that feels modern, luxurious, and timeless. I redesigned the logo to feature a refined monogram within a circular frame, creating a bold yet elegant statement. This new design enhances Kay Jewelers’ positioning in the competitive jewelry market by appealing to a clientele that values sophistication and versatility. The sleek typography and balanced geometry embody a sense of trust
category
Creative Direction
Role
Creative Director
Brand Refresh
Kay Jewelers
The rebrand of Kay Jewelers redefined its identity, shifting perception from mass-market to modern luxury. By introducing a refined monogram within a circular frame, the new mark conveyed elegance and authority, while sleek typography reinforced trust and sophistication.
This visual evolution elevated Kay’s positioning in a highly competitive jewelry market, appealing to a more discerning clientele and strengthening brand equity. The result is an identity that feels timeless yet versatile, supporting growth across both digital and retail channels.
performance metrics
Impact & Insights
Traffic
24.6% ↑
Conversion
6.8% ↑
Brand Awareness
2% ↑
Let’s Talk
Contact us today to discuss your creative needs.