I provided art direction for Kenneth Cole’s Summer 2017 campaign, leading the creative development of assets across digital, print, and social platforms. The concept centered on versatility—designing imagery that highlighted clothing made for short trips and weekend getaways while remaining stylish enough for everyday city life. The visual approach emphasized modern, functional fashion that aligned with Kenneth Cole’s brand ethos of effortless sophistication.

By combining aspirational lifestyle photography with a strong digital rollout, the campaign presented a cohesive story across e-commerce, social, and advertising channels. The result was a collection of assets that elevated the seasonal offering while reinforcing Kenneth Cole’s position as a brand that blends utility with contemporary style.

Ralph Lauren

Kenneth Cole

The Summer 2017 campaign reinforced Kenneth Cole’s positioning as a brand that blends modern style with everyday function. By focusing on clothing that transitions seamlessly from the city to weekend escapes, the campaign resonated with consumers seeking both sophistication and practicality in their wardrobe.

The cohesive rollout across e-commerce, social media, and advertising channels ensured consistency and reach, creating a unified brand story. This approach not only elevated the seasonal collection but also demonstrated the value of aligning lifestyle-driven creative direction with Kenneth Cole’s broader mission of accessible, contemporary design.