The Ralph Lauren Made to Measure landing page was designed to immerse clients in the world of bespoke tailoring before stepping into a flagship store. Blending heritage storytelling with product education, the page guided customers through fabric options, shirt styles, and finishing details, while evoking the craftsmanship and tradition of Savile Row.
By offering inspiration and knowledge online, the experience prepared clients for their in-store appointment with a tailor. This approach elevated anticipation, deepened brand connection, and ensured that customers arrived informed and ready to personalize their wardrobe with confidence.
category
Design Director
Role
Design Director
Ralph Lauren
Made to Measure
The Made to Measure landing page extended the bespoke experience beyond the flagship store, creating a digital entry point that blended education with aspiration. By presenting fabric choices, shirt styles, and tailoring details in a structured yet immersive format, the page empowered clients to approach their appointments with confidence and intention.
This approach not only reinforced Ralph Lauren’s heritage of craftsmanship but also streamlined the client journey — transforming what could be an overwhelming process into one of discovery, anticipation, and brand loyalty.
performance metrics
Impact & Insights
Traffic
24.6% In-store ↑
Conversion
6.8% ↑
Appointment Readiness
65.2% ↑
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