At Ralph Lauren, I directed digital creative for the runway Collection, shaping how the brand’s most elevated pieces were presented online. My team developed immersive e-commerce experiences and editorial content that blended luxury storytelling with modern usability. From multi-lingual launches across Europe and Asia to seasonal campaign rollouts, we built digital features that highlighted craftsmanship, styling, and personalization. The work not only elevated the Collection aesthetic but also reinforced Ralph Lauren’s position as a global authority on timeless, aspirational fashion.

Ralph Lauren

Collection

The Ralph Lauren Collection project expanded the brand’s global luxury presence with multi-lingual launches across Europe and Asia. By weaving editorial storytelling into the e-commerce experience, the work gave customers a deeper understanding of craftsmanship, styling, and the aspirational lifestyle at the heart of the Collection line.

Through innovative personalization features and interactive elements, the project elevated engagement while reinforcing Ralph Lauren’s heritage of timeless elegance. The refined consistency across digital channels not only strengthened the brand’s exclusivity but also supported measurable business growth, aligning creative execution with strategic objectives.