At Shoppable®, I designed a streamlined direct-to-consumer platform that empowered manufacturers to sell directly from their own websites with integrated checkout technology. This solution gave brands full control over their sales channels, allowing them to retain valuable consumer data, personalize the shopping experience, and strengthen long-term loyalty.
By bridging the gap between manufacturers and consumers, the platform eliminated reliance on third-party retailers, reduced friction in the purchase journey, and unlocked new revenue opportunities. The result was a scalable e-commerce model that combined convenience for shoppers with greater independence and insight for brands.
category
Product Design
Role
Designer
shoppable
Direct to Consumer Lite
The Direct-to-Consumer platform redefined how manufacturers connected with their customers, shifting control back into the hands of the brand. By integrating checkout directly into their own websites, businesses gained ownership of the sales channel and access to first-party consumer data — insights that informed smarter marketing strategies and stronger personalization.
This approach not only deepened customer relationships and loyalty but also reduced dependency on third-party retailers, creating a scalable model for growth and long-term brand equity.
performance metrics
Impact & Insights
Sales
12.4% ↑
Custmer Accounts
68% ↑
Traffic
34% ↑
Let’s Talk
Contact us today to discuss your creative needs.