Landing Page design for the Launch of Ralph Lauren Black Label. The Landing page features an interactive mood banner showing the ad campaign, fashion inspiration, and style question & answers relating to the latest fashion delivery. The mood banner is designed to give shoppers greater insight into the collection, such as how they might like to style their favorite items and incorporate unique pieces into their wardrobe. These editorial features are introduced on the brand landing page and follow the user as mood banners as they shop.

Ralph Lauren

Black Label

For the launch of Ralph Lauren Black Label, I designed a landing page featuring an interactive mood banner that merged campaign imagery, editorial inspiration, and style Q&As. The goal was to deepen the shopper’s connection to the collection by showing how to style signature pieces and incorporate them into their own wardrobes.

The design blended storytelling with commerce, with mood banners following users across the site to reinforce the Black Label narrative. This elevated engagement, boosted confidence in styling, and helped drive both brand equity and conversion.